Growth through Marketing and Communication

Creativity is one of the last sources of sustainable competitive advantage. The imperative to be noticed, be admired, even be loved by your market is more important now than it ever has been. And so is the need to extract maximum return on marketing investment. That comes through the art of great creative ideas, paired with the science of precision marketing.

We have a team of world class creative and design minds experienced in driving many of Australasia’s most loved brands forward. We work with our clients to build brand and marketing strategy, through to creative delivery and execution across all forms of communication.

And we build campaign architecture, and design and implement digital media strategies to optimise the effectiveness of every dollar invested.

Departments

Design

A full design studio with expertise in graphic, visual identity, packaging, retail, digital and spatial design.

Creative

Full creative offering across all forms of advertising and communication.

Digital Performance Marketing

Campaign strategy, architecture and implementation to optimise the performance of marketing investment.

Services

Here are some of our sprint based products designed to rapidly achieve powerful outcomes. Each sprint is customisable to any business.

Brand Strategy

SPRINT
What
Building powerful and distinctive brand strategy.
Who
Senior Marketing Teams.
How
1-2 day sprint.
Get in touch

Creative Platforms

Creative Sprint
What
Rapid ideation of powerful creative ideas and platforms.
Who
Senior Marketers
How
2-5 day sprint.
Get in touch

Funnel Planning

Sprint
What
Building performance marketing plan through entire marketing funnel.
Who
Senior and Digital Marketers.
How
1-2 day sprint.
Get in touch

Performance Marketing Bootcamp

Sprint
What
Understanding performance marketing and building a plan.
Who
Digital, customer and Marketing teams.
How
1-2 day sprint.
Get in touch

Work

We fly for you

Shine was appointed as Air New Zealand’s brand and creative partner before Christmas. The national carrier had been through a tough year and wanted to come out the other side with some momentum and optimism. The great thing was that Air New Zealand had a really well defined brand strategy, from their purpose, to their promise and values. Our job was really to bring that to life in the most powerful way we could. ‘We Fly for You’ is the creative platform launched in May and will work for a number of years to come.

We fly for you

TipTop brand launch

We launched an optimistic new creative platform “What’s the best that could happen”. To kick things off we found 100 of the country’s most optimistic people, through and unbranded campaign, and rewarded them with a ‘bottomless cone’ - entitling them to free ice creams from dairies around the country for a whole year.

TipTop brand launch

Genesis Supporters Shirt

To create meaningful benefit from Genesis support of ETNZ in the America’s Cup, we developed the Genesis Supporters Shirt. The project saw Genesis customers and staff wearing special supporters shirts that tracked the energy they use in supporting the team during races. We then gave all of that energy to Genesis School Gen schools to help power the next generation of innovators.

Genesis Supporters Shirt

Will&Able

The staff at will&able are like sunshine, emboldened, empowered and proud of having a full time gig. An identity was created by making the staff front and centre (literally on pack) making them the manifestation of the brand.

Will&Able

Mac's Craft Beer

Owned the craft beer category core benefit with “Here’s to Interesting” creative platform; taking Mac’s to the #1 position in craft beer.

Mac's Craft Beer

Genesis Brand Platform

Built and executed a new creative platform to help New Zealand ‘re-imagine the future of energy’.

Genesis Brand Platform

Growth through Marketing and Communication

The imperative to be noticed, be admired, even be loved by your market is more important now than it ever has been.

Discover

Growth through Strategy and Direction
Growth through Experience and Innovation
Growth through
People and Performance

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