Work

Our work spans multiple disciplines across all growth drivers. Some of it is visual, creative & design based, and some of it under the surface; such as our strategic work or architecture for digital optimisation. But all of it with the same aim - to help our clients achieve growth.

We fly for you

We fly for you

Air New Zealand

Shine was appointed as Air New Zealand’s brand and creative partner before Christmas. The national carrier had been through a tough year and wanted to come out the other side with some momentum and optimism. The great thing was that Air New Zealand had a really well defined brand strategy, from their purpose, to their promise and values. Our job was really to bring that to life in the most powerful way we could. ‘We Fly for You’ is the creative platform launched in May and will work for a number of years to come.

Will&Able

Will&Able

Will&Able

The staff at will&able are like sunshine, emboldened, empowered and proud of having a full time gig. An identity was created by making the staff front and centre (literally on pack) making them the manifestation of the brand.

Design, Branding, Art Direction

Tip Top In-Store Redemption Platform

Tip Top In-Store Redemption Platform

TipTop

We build a software-only solution that allows for the redemption of prizes directly from dairies, dairy-owner logins for store management and financial processing capabilities for the corporate finance team.

Spark 5G Race Zone

Spark 5G Race Zone

Spark

We teamed up with some world class partners to show how Spark 5G make the Emirates Team New Zealand boat go faster.

Genesis Powershout

Genesis Powershout

Genesis

Designed a new way of rewarding customers which drove strongest retention levels in ten years.

ANZ

ANZ

ANZ

Led a process including 26 senior executives across ANZ Business Bank to develop core purpose and customer value proposition.

New Zealand

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