Tower Remote
Remote is the next iteration of Tower’s highly relatable creative platform, reassuring Kiwis that no matter what life throws at them, Tower has their back.
Tower needed to drive car insurance quotes, with a proof point that would set them apart and instill trust in this highly competitive market. With that in mind, we used their industry awards to tell Aotearoa that Tower are the best out there, having won Canstar Car Insurer of the Year & Outstanding Value 2022, plus NZ’s General Insurer of the Year 2022.
Our insight for the creative approach came from the knowledge that technology and devices have a habit of playing mischief in our worlds, meaning unexpected things can happen which might lead to an insurance claim…or in this case, multiple insurance claims.
In the ad, we see a new couple use the wrong remotes for pretty much everything, causing a multitude of damage to their car and house. Once again though, they’ve got insurance with the award-winning Tower, meaning they’re covered for everything that goes wrong by a trusted insurer.
Client: Tower Insurance
Head of Marketing & CX: Michelle Finch
Senior Marketing Manager: Kushla Glauser
Marketing Manager: Angela Budd
Marketing Specialist: Natasha Diamond
Agency: Bastion Shine NZ
Chief Creative Officer: Rich Maddocks
Creative team: Phoebe Chetwynd-Talbot, Clementina de Ruiter
Head of Strategy: Andy McLeish
Creative Services Director: Mel Tombs
Senior Content Producer: Pip Mayne
Stills Photographer: Dylan Fraser-List
Managing Director: Toby Sellers
Senior Business Director: Bec Pivac
Business Director: Elsi Gibbs
Head of Design: Danny Carlsen
Designers: Dan Sulit
Production Company: Eight Productions
Director: Florence Noble
Executive Producer: Claire Kelly
DOP: Andrew Stroud
Editor: Nathan Pickles
Post Production: Toybox
Colourist: Dave Gibson
VFX | Online: Leoni Willis / Toybox
Post Production Producer: Al McKay
Audio Post / Sound Design
Engineer: Craig Matushka / Liquid Studios
Media: MBM
Client Services Director: Will Tran
Business Director: Lee Griffiths
Senior Media Planner/Buyer: Tiare Moors
Digital Director: Denise Tan
Digital Manager: Laxmi Kumar
Search & Performance Media Director: Charlotte Lob