Tower look and feel

Tower

Refreshing a brand that’s been around for over 150 years is a delicate task.

Refreshing a brand that’s been around for over 150 years is a delicate task.  Tower wanted to update their branding to reflect the modern, digital-first company they’d become - without throwing away hard-earned brand equity.

This was achieved with an extended colour palette, a reworked logo and a uniquely ownable 3D rendered animation style.

New Zealand

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