What's the best that could happen?

Tip Top

‘What’s the best that could happen?’ is the creative platform that captures the unique feeling of the optimism you experience after a scoop of ice-cream.

Tip Top is an iconic Kiwi brand that over the years has slowly begun to lose its relevance to younger audiences; “The ice-cream in Nanna’s freezer.” Nostalgia was no longer enough. ‘What’s the best that could happen?’ is the creative platform that captures the unique feeling of optimism you experience after a scoop of ice-cream. A call to arms to challenge and inspire New Zealanders to get out of their comfort zone and grab life by the cone.

New Zealand

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