Summer is coming, which means road trip season is upon us. This campaign encouraged New Zealanders to get ready for the holidays with Tower’s award-winning car and boat insurance.
Tower has just been recognised as NZ Coastguard’s preferred boat insurer and also won two CANSTAR car insurance awards (Insurer of the year and Outstanding Value). We wanted to let Kiwi customers know about these accolades in a way they could relate to on a personal level. So we created a series of AVs, radio ads, digital banners, and social media executions all tying Tower’s award-winning car & boat insurance with the quintessential Kiwi road trip.