Brand Campaign

Tower

The Tower campaign promotes novel solutions to everyday insurance problems by focusing on characters with unexpected personality traits, who demonstrate just how incredibly helpful Tower really is.

Tower is New Zealand’s only wholly-owned insurance company - and like New Zealanders they love solving problems in innovative ways. However, it’s no secret that no-one really likes hearing about insurance.

The Tower campaign promotes these novel solutions to everyday insurance problems by focusing on characters with unexpected personality traits, who demonstrate just how incredibly helpful Tower really is.

New Zealand

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