Lou joined Shine in March 2020 and brings over 20 years of experience working in Senior Marketing & Agency leadership roles across the globe. Most recently she was at Vodafone NZ leading Marketing activity across brand, retail, loyalty, digital, sponsorships and inhouse content creation. Previously Lou was Global CMO of Icebreaker, leading global marketing in key markets of North America, Australia & Europe. Experienced working throughout the USA, Asia, UK/Europe, across diverse sectors, and from marketing, advertising, digital and commercial perspectives.