Creative at Shine

We believe great ideas are created through radical collaboration, not isolation. So, at Shine we open up the creative process, surrounding each problem with the right people, working hand-in-glove with our client partners – and their partners - to produce world-class work that’s true, compelling, and effective.

Work

Air New Zealand

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We fly for you

The ‘We Fly For You’ creative platform was a fully integrated relaunch of the brand, celebrating with insight and humour, that for Air New Zealand, it’s all about their customers.

We fly for you

Genesis

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The Supporter's Shirt

The Genesis Supporter Shirt; a world first wearable technology that captured the energy the fans put into supporting the team, and converted into free hours of power for schools right across the country.

The Supporter's Shirt

Tip Top

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What's the best that could happen?

‘What’s the best that could happen?’ is the creative platform that captures the unique feeling of the optimism you experience after a scoop of ice-cream.

What's the best that could happen?

Spark

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Recharge

We developed and built a program designed to look after New Zealand SME’s mind and body.

Recharge

Spark

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Spark 5G Race Zone

We teamed up with some world class partners to show how Spark 5G make the Emirates Team New Zealand boat go faster.

Spark 5G Race Zone

Tower

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Brand Campaign

The Tower campaign promotes novel solutions to everyday insurance problems by focusing on characters with unexpected personality traits, who demonstrate just how incredibly helpful Tower really is.

Brand Campaign

Spark

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Spark Endless Mobile

There’s never a good time to run out of data. We launched Spark Endless Mobile with a highly targeted digital and OOH campaign that spoke to consumers at the very moment they might be experiencing a data shortage.

Spark Endless Mobile

Genesis

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Smarter Energy Choices

How do you help people make smarter energy choices? By giving them Eco Tracker – a function inside the Energy IQ app that displays when carbon emissions are high, or low. Our 3pm wash powder campaign brought this to life by showing NZ that when you wash is just as important as what you wash with.

Smarter Energy Choices

Spark

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5G Launch

Spark wanted to showcase the power of 5G and the potential is can bring for NZ business. We designed a 5G driverless car that would help inspire NZ businesses to help them see the possibilities that 5G could enable.

5G Launch

Air New Zealand

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Safety Video for the Irish

We played off the famous Air New Zealand safety video to create one just for Irish fans during the Rugby World Cup; to get them safely through the game and impending disappointment versus our beloved All Blacks.

Safety Video for the Irish

Tip Top

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Maxibon NZ Launch

To launch Maxibon to hungry New Zealand men we created a campaign based on how long it takes to eat all the chocolate, ice-cream and biscuit the Maxibon has - the six minute snack.

Maxibon NZ Launch

Vogels

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Vogels Brand Campaign

First brand campaign for over a decade grew preference by 10% and showed the country that every New Zealander brings something unque to the table.

Vogels Brand Campaign

Air New Zealand

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All Blacks in Training

How do you use the All Blacks to show what goes on behind the scenes at Air New Zealand?

All Blacks in Training

Kapiti

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Let the adventure begin

Kāpiti evokes the wonders of Aotearoa, with natural ingredients and flavours so vivid they can transport you to the far corners of our beautiful land.

Let the adventure begin

Air New Zealand

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Koru Care

This year we took 50 little heroes on an unforgettable flight, with an unforgettable flight path.

Koru Care

Capabilities

Film & Content

Experiential


OOH

Digital

Promotion

Social

Growth through Marketing and Communication

The imperative to be noticed, be admired, even be loved by your market is more important now than it ever has been.

Discover

Growth through Strategy and Direction
Growth through
Experience and Innovation
Growth through
People and Performance

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