We believe great ideas are created through radical collaboration, not isolation. So, at Shine we open up the creative process, surrounding each problem with the right people, working hand-in-glove with our client partners – and their partners - to produce world-class work that’s true, compelling, and effective.
The ‘We Fly For You’ creative platform was a fully integrated relaunch of the brand, celebrating with insight and humour, that for Air New Zealand, it’s all about their customers.
The Genesis Supporter Shirt; a world first wearable technology that captured the energy the fans put into supporting the team, and converted into free hours of power for schools right across the country.
‘What’s the best that could happen?’ is the creative platform that captures the unique feeling of the optimism you experience after a scoop of ice-cream.
We developed and built a program designed to look after New Zealand SME’s mind and body.
We teamed up with some world class partners to show how Spark 5G make the Emirates Team New Zealand boat go faster.
The Tower campaign promotes novel solutions to everyday insurance problems by focusing on characters with unexpected personality traits, who demonstrate just how incredibly helpful Tower really is.
There’s never a good time to run out of data. We launched Spark Endless Mobile with a highly targeted digital and OOH campaign that spoke to consumers at the very moment they might be experiencing a data shortage.
How do you help people make smarter energy choices? By giving them Eco Tracker – a function inside the Energy IQ app that displays when carbon emissions are high, or low. Our 3pm wash powder campaign brought this to life by showing NZ that when you wash is just as important as what you wash with.
Spark wanted to showcase the power of 5G and the potential is can bring for NZ business. We designed a 5G driverless car that would help inspire NZ businesses to help them see the possibilities that 5G could enable.
We played off the famous Air New Zealand safety video to create one just for Irish fans during the Rugby World Cup; to get them safely through the game and impending disappointment versus our beloved All Blacks.
To launch Maxibon to hungry New Zealand men we created a campaign based on how long it takes to eat all the chocolate, ice-cream and biscuit the Maxibon has - the six minute snack.
First brand campaign for over a decade grew preference by 10% and showed the country that every New Zealander brings something unque to the table.
How do you use the All Blacks to show what goes on behind the scenes at Air New Zealand?
Kāpiti evokes the wonders of Aotearoa, with natural ingredients and flavours so vivid they can transport you to the far corners of our beautiful land.
This year we took 50 little heroes on an unforgettable flight, with an unforgettable flight path.
The imperative to be noticed, be admired, even be loved by your market is more important now than it ever has been.
