Media Enablement at Shine

Discover how we enable businesses with a new foundation for limitless growth in an ever-evolving digital world.

Our goal is to squeeze as much value from creative work and media budgets as possible. We do this by working with clients to help build strong integrations from owned data to media serving platforms, enhancing targeting and bidding efficiencies. In addition, we provide media-centric insights and voice to our creative and design departments and unlocking more time for media agencies through better creative/media handover processes.

Capabilities

First Party Audience Creation

First party data is increasingly important to media effectiveness. We work at the systems level to leverage the power of this data to get more targeted audiences.

Live First Party Audience Updates

Making sure all channels, both owned and paid, are giving the same message in unison.

Offline Sales / Leads Attribution Enablement

Bringing success results, even when it occurs outside of the advertising channel back into measurement systems to help gain the wider picture of media impact.

Digital Creative Dispatching

We work with our design team to get final artwork in its final destination (DV360, FB, Verizon etc) using the same naming conventions and UTM frameworks. Going above and beyond for our friends in the media world.

Multi-Channel Audience Coordination

We make it easy to build multi-channel campaigns through client owned platforms, providing audience coordination across multiple channels such as web, email, display, video or social.

LTV Based Bidding Enablement

WIth our technology and data disciplines with media enablement, we find the customer attributes that provide the greatest LTV, and get these audiences to our media agency partners.

Media Advocacy

As a Strategy and Creative Consultancy, we’re often in the room before our other agency partners. We work closely with our media agency friends to ensure they have advocates in us.

Work

Design/Studio Integration to DV360 & FB Platforms for Tower

We work closely with Tower’s media agency, MBM to work as one team. We do this by placing final art directly into Ad Managers, complete with the correct naming conventions, audience and UTM codes.

Design/Studio Integration to DV360 & FB Platforms for Tower

Audit, Recommendation and Reconfiguration of Digital Media usage for Starship Children's Hospital

After a full audit of data, platform and channel platforms and capability, we dove even further into their use of paid digital advertising, building out a set of recommendations to get their best return on investment.

Audit, Recommendation and Reconfiguration of Digital Media usage for Starship Children's Hospital

Single to Multi-Channel Acquisition

We lead the enablement of additional paid advertising channels at Genesis, broadening the reach and relevance to consumers, and driving acquisition costs down by as much as 50%.

Single to Multi-Channel Acquisition

Advertising Platform In-housing at Genesis

We built the business case and led the effort to in-house the Genesis Advertising Technology platforms, allowing much greater integration and leverage of first party data, IP ownership, and consolidated analysis.

Advertising Platform In-housing at Genesis

Growth through Digital Enablement & Performance

Discover how we enable businesses with a new foundation for limitless growth in an ever-evolving digital world.

Discover

Growth through Strategy and Direction
Growth through Experience and Innovation
Growth through
People and Performance

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