Marketing Technology at Shine

One tool doesn’t fit them all, and one tool can’t do it all. We drive growth to your business with an integrated approach to your digital marketing through scalable and hyper-focussed solutions.

We span the gap between Marketing and Technology Executives to help design and implement integrated technology stacks that give a competitive advantage, and work with marketers to squeeze every last drop of value from them. We have specialists who work with Technology Architects who can speak their language and collaborate with them during Strategy, Design and Build.

Capabilities

CRM

We work with a range of Enterprise CRM platforms (such as Salesforce and Microsoft Dynamics), internal CRM teams and their delivery Partners to unlock greater marketing outcomes.

CDP

We love CDP’s and the incredible value they can unlock for our clients. Whilst we are platform agnostic, we are NZ’s only Tealium Implementation Partner, and also Segment certified.

Automation

We help select platforms, create and implement roadmaps, and design, deliver and optimist multi-channel campaigns. Being agnostic, there are not many platforms we haven’t mastered.

Data Warehouse

Working closely with Business Intelligence, Our team helps define hypotheses which are otherwise often missed, which often lead to our highest impacting campaigns.

ETL

Our team is familiar with the problem of all the data being in the wrong system or format. We have a team of specialists who do this work to deliver clean data in the right place.

Work

Tower Marketing Technology Stack Re-imagined

Tower Marketing Technology Stack Re-imagined We consulted on a new marketing architecture, helped develop and run an RFP process, and are rolling out the implementation of Tealium and Acoustic, along with a raft of new multi-channel campaigns.

Tower Marketing Technology Stack Re-imagined

Genesis Marketing & Advertising Technology Roadmap

We investigated the big picture of Genesis Martech & Adtech platforms, their use, international trends and upcoming privacy, security and legislation challenges, helping guide them to an optimal roadmap.

Genesis Marketing & Advertising Technology Roadmap

Genesis Power Shout Build

We worked across Data Warehouse, CRM, Automation, App and Web teams to build a complex ‘currency’ based loyalty platform. This work delivers incredible engagement and retention metrics.

Genesis Power Shout Build

Growth through Digital Enablement & Performance

Discover how we enable businesses with a new foundation for limitless growth in an ever-evolving digital world.

Discover

Growth through Strategy and Direction
Growth through Experience and Innovation
Growth through
People and Performance

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