We take a birds eye view of a full campaign, from first impression through to final desired outcome, and interrogate how we can use multiple channels to achieve the desired outcome.
Segmentation & Creative Variants
Before beginning with a campaign design, we use our data capabilities to understand our audience, segments and make sure that subsequent briefs are written to include these insights so our creative friends can create the variants we need to get the job done.
Test, Learn & Optimise Frameworks
To get the best value out of marketing investment we believe it is important to understand performance mid-campaign. That means we have live data feeds to help inform our campaign tests so that we can optimise effectively while are mid-campaign flight.