Mammoth
Supply Co.

We developed the Mammoth Supply Company concept in tandem with Fonterra's team to be a dairy brand specifically for men.

YOGHURT: Our idea was driven by the insight that men like yoghurt, but its not currently meeting their needs on a functional or emotional level.

ICED COFFEE: Builds off the campaign idea established for yoghurt.

MAMMOTH ICED COFFEE RADIO ADS

ICE-CREAM: Positions the product as ice-cream for men.