About
Bastion Shine is New Zealand's leading strategic and creative consultancy.
A new generation consultancy, built for today’s world.
Our purpose is to create meaningful growth in people and organisations in Aotearoa. To deliver that we have built best in class capability in key areas of Organisational DNA and strategy, executive and leadership coaching and development, creativity and marketing communications, Digital technology consulting, design and PR. In 2021 Bastion Shine was majority acquired by Bastion Group.
Our Model
Our Expertise
When you partner with Bastion, you access the expertise of the global Bastion Network.
Our People
We are on a mission to create the Agency for the new world. An Agency that thinks wide across every communications discipline and delivers deep expertise within every service we provide.
Simon Curran
Co-Founder & Group CEO NZ
Rich Maddocks
Chief Creative Officer NZ
Andy McLeish
Chief Strategy Officer NZ
Annabelle Pitkin
General Manager, Bastion Shine
Melissa Hill
Chief Operations Officer
Danny Carlsen
Head of Design
Joanna James
General Manager Amplify
Toby Sellers
Creative Managing Director NZ
Jodi Willocks
Managing Director Wellington NZ
Jack Watts
Group CEO
Fergus Watts
Founder and Non-Executive Chairman
Simon is the co-founder and CEO of Bastion Shine, and brings 20+ years experience working in marketing and innovation around the world. Simon works daily with clients on a diverse range of topics including business transformation, business and brand strategy, communications, venturing and leadership development. Simon works closely with Bastion Shine’s partner in Silicon Valley, Propel Performance Group, which Simon is a Board Member and supports clients in the US, Europe and throughout Asia Pacific. He was the co-founder and former partner in a range of hospitality businesses in Auckland (Ostro, Seafarers Members Club, Ebisu, Azabu, Tyler Street Garage, Las Vegas, Fukuko). He is a Board Member of the Dilworth Trust – one of New Zealand’s largest Charitable Trusts, with duties in Marketing, Audit, Finance and Risk.